Starting a New Business Identity Shift

Starting something from zero can stretch your identity in ways you never see coming. This is the story of what that feels like and how I am using my own LIFE AT A TEN tools to move through it.

The Honest Part About Starting Again…

I have to tell you something honest about this whole starting a brand new business from zero thing. It is hard. Not the work itself. The work is the fun part. Building modules, writing course content, learning new software, designing systems, making spreadsheets look pretty, dreaming up new ideas, thinking through frameworks and strategies. That part is heaven for me. Truly. If I died and went to the great beyond, I swear I would still be sitting somewhere on a cloud with a laptop creating the exact same stuff.

But the identity part of starting again has been a ride. For twenty years inside THE TEN SPOT, I know exactly who I am. I know my role. I know where I shine and I know when I do not. In short, I have had my identity as Kristen, the creator and CEO of THE TEN SPOT Beauty Bars, completely locked down. So to jump into something completely new, in a different industry, with a different business model, with different marketing and distribution avenues, and start it all completely from zero has been both exciting and humbling. It has cracked open a version of me that feels vibrant and alive. It has also cracked open a version of me that feels a little wobbly.

Frankly, some days I do not feel like myself at all. Some days I feel flatter or quieter or less sparkly than the Kristen I know. I know it is because I am becoming someone new, which is beautiful, and confusing, and strange. And in the middle of feeling like this, I have found myself leaning on something surprising: my own program.

Using My Own LIFE AT A TEN Tools During an Identity Shift

LIFE AT A TEN was born from years of building systems and strategies that carried me through every season of my life. I built it because I needed it. Then I refined it and packaged it into something I could pass on to others because it worked. Now, as I am navigating this new chapter where I feel a little untethered, I am realizing I need it now more than ever. It is both grounding and hilarious. I teach purpose. I teach connection. I teach joy, energy, action, structure, perspective, and how to reinvent your identity without losing yourself. Now I am using all of it in real time because this season has me needing my own tools again.

That is the thing about being human. When life is flowing and things feel good, you can get a little loose with things. You can coast. You can skip a step here and there because your internal engine is humming along without you trying too hard. But when you hit a season where the ground shifts or your identity starts to stretch or life feels heavier or more uncertain, that is when you need structure, perspective, and clarity the most.

So that is what I am doing. I am getting very tight on practicing what I preach. And of course, it is working. If you are navigating your own identity shift or starting something from zero, this is exactly why I created my LIFE AT A TEN Program. It is designed to help you rebuild structure, intention, connection, and momentum when life feels unfamiliar. If you want support in your own reset, you can learn more here: LIFE AT A TEN Program.